More than words

Whether I’m writing captivating product descriptions for those eagerly anticipated Boxing Day sales or an informative blog article about the perfect bank holiday getaway, it‘s about delivering value, not just words. Killer copy should build relationships, foster trust, and inspire action. From standout brand pages for Diageo and engaging category copy for Boohoo to a persuasive post for FutureLearn, my goal is always the same: to deliver copy that engages audiences and strengthens brand relationships.

Tone of Voice

Your brand’s voice is its fingerprint: unique, unmistakable, and entirely yours. It’s the way you speak to your audience, shaping how they perceive you. It reflects your personality, values, and the emotions embedded in every message. And it must remain consistent across all comms. Whether you’re defining your brand's identity for the first time or looking to refine and elevate its voice, I’m here to help you craft a tone that’s authentic and magnetic. Cut through the noise. Connect with your audience. Stand out from the crowd.

From Crown to Keyboard

From 2012-2019, I worked for a prestigious Mayfair-based brand who specialised in customising luxury goods, including Rolex watches and Cartier jewellery. My time was spent overseeing complex projects, liaising with high-profile clients, and managing big budgets. Now, I approach copywriting projects much like the Rolex Submariner approaches timekeeping. With precision, reliability, and a commitment to excellence. That’s one for the watch nerds out there.

Got 5 mins? Make yourself a cuppa and check out my blog, where I share in-depth posts about the industry, the freelance lifestyle, and whatever else comes to mind (cute dogs included).